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Search Engine Optimization | SEO Belarus

SEO for new sites

Oct 13, 12:54 AM in

New sites do not have enough authority in search engines. What does it mean? It means that no matter how hard you try to find such a site in Google, it is as though as if it does not exist at all. There is nothing more depressing than to see result of one’s work. All kinds of questions and fears come up at that time “Where is my site? Has anybody done something to hurt it?”

The problem is in Google’s filters. Google does not know what new site to trust. Spammers create hundreds sites to fill with generated content to make a quick buck thorough ads. To separate good sites from bad ones Google uses a number of filters that prevent newly created site to get high ranking until it sees them as trusted. (as this shopping cart )

Well, are there any means to overcome the Google filters? Of course. But when dealing with SEO haste makes waste and one should not expect a quick result. If one wants to boost one’s site’ rank in search engines the following steps should be taken:

Create a unique content with right keywords

Write or have somebody write articles with keywords related to your niche for your site.

If your site is new, forget about getting a high ranking for highly competitive terms. Instead you can choose less competitive key words. Example, “affordable apartments in Vancouver” instead of just “real estate” or LCL air shipment instead of just “LCL”.

The more specific term, the higher probability that the site will be found by a person looking exactly what your site can offer. Key words analysis takes some time but it is worth it.


No incoming links, no high ranking. It is important to get incoming links from related sites. Inbound links make Google trust your site and empower it with higher ranking much faster than without incoming links.

Keep in mind that not every link adds up authority to your site, rather some can even have harmful effect.

Optimize your web pages

Titles, headers, robots.txt, sitemap.xml and whatever pertains to off-site optimization should not be forgotten. Identify what page of your site is most relevant to promote in search engines before you start link-building process.

Sit Back and Relax!

SEO for new site also requires some patience. Even if the above steps were taken, it does not mean your site will appear among 10 sites with highest ranking in Google. Give it some time. Proper SEO will take to the right place.

For more info on SEO feel free to contact us anytime.